Interviews with experienced professionals

Dream job in an international environment

quotas Realising new ideas independently in a creative environment with a super team is precisely what I would call my dream job.
Ute Hofmann
General Sales Management Laika Caravans S.p.A

EXCELLENT PROSPECTS

You worked for various agencies after graduating before joining Laika, an Erwin Hymer Group company, more than ten years ago, and you have stayed with the Group ever since. Was it the right decision for you?

Yes, because since I've been with the Erwin Hymer Group, I have had one exciting job after another. This is possible because there are so many development opportunities within the Group.

Which jobs have you held so far?

I studied sociology – with communication studies and the psychology of advertising as my specialist subjects – in Munich, Bologna and Florence and joined Laika, which is based near Florence, in 2007 after I graduated from university. Initially, I worked for them as a project manager and then later on, in 2012, as their marketing manager. The next great opportunity came along in 2014: marketing and communications manager for the two entry-level brands Carado and Sunlight and later on the launch of our new brand Etrusco. After that, I was responsible for strategy and project management in the "Motorcaravan" division. From September 2017 until mid 2019 I was responsible for the brand Movera. Since August 2019 I am back in Italy as managing direcort of Sales for our premium Brand Laika. I am responsible for sales, marketing, product management and after sales. A great opportunity to apply my diverse experiences.

In your opinion, what is helpful if you are aiming for an international career within the Erwin Hymer Group?

Thanks to professional tools such as coaching and career development support, the companies in the Erwin Hymer Group offer a dynamic working environment that allows you to act independently. The international environment and the super challenges result in new exciting tasks every day.

What do you appreciate the most?

Realising new ideas independently in a creative environment with a super team is precisely what I would call my dream job. Our shared successes are the most wonderful experiences.