Interviews with experienced professionals

Creating beauty and enjoyment

quotas Modelling shapes and interacting with various materials as well as colours and light is just extremely exhilarating.
Francesco Gabbrielli
Designer at Laika in Italy

IT'S ALL BASED ON INTUITION

Name three characteristics of your job.

If I had to describe my job in three words, I would choose exhilarating, creative and varied. Modelling shapes and interacting with various materials as well as colours and light is just extremely exhilarating. Trying something out, the first intuitive approach and the first drawings – that is creativity in its purest form. However, you also need analytical skills in order to understand which effect materials, shapes and light can have on people.

What does a typical day in the life of a designer look like?

I don't really have a "typical" day. For instance, if a product development is on the agenda, then the first stage consists of talking to my colleagues from the management and the technology and production departments. During the second stage, I cooperate closely with the sample vehicle construction department, where something that was just an idea takes shape. After that, I collaborate with the colleagues from the research and development departments. My work is also fuelled by intense discussions and teamwork – whether with colleagues or with suppliers.

What is so special about working for a company like the Erwin Hymer Group?

Shortly after I started to work for Laika, the company joined the Erwin Hymer Group. Laika is now also well-known as an important Italian premium brand outside of Italy in the leading European countries. It represents craftsmanship, beauty and enjoyment – in other words, good design. I like the idea that the people who appreciate the results of my work do so when they're on holiday.